Creating a Culture of Research
Design research can come in many forms, from quantitative market research to personal interviews to experimental design explorations. But design research is more than a set of strategies and procedures. It also represents a particular attitude about design, a willingness to look beyond the immediate concerns of crafting a specific project, an openness to integrating ideas and insights from the outside world into the design process itself. Successful design research in a commercial firm requires a company culture that embraces research in concert with design.
Eric Zimmerman and Peter Lee Creating a Culture of Research
Eric Zimmerman and Peter Lee have an independent game dev company callled Gamelab. I was just revisiting their site to write a quick post on Alternative Games about Arcadia (which I highly recommend), and I came across this short piece about Design Research. I am really impressed with some of the points Zimmerman and Lee make about how they’ve set up their small development group to be a powerhouse, research-driven producer. A look at their portfolio shows clearly that they are doing something “right” here, and after reading the essay quoted above. I think managers, team leaders, and anyone working in group situations can take a lot away from the Gamelab example.
I especially love that Gamelab encourages their team to both PLAY and TEACH. I think these two activities go hand-in-hand, so it’s lovely to see them mentioned in such close proximity to each other. I also think that teaching is some of the most inspiring work I’ve ever done, and I can easily see how time spent in the classroom pushes and progresses time spent in research. At UB I’ve seen examples where I feel like some professors have not realized the value of their teaching time (for whatever reasons, some of which are very good, I’m sure), and they have missed out on key opportunities to grow their practice.
At any rate, Zimmerman and Lee are very interesting, and their games are fun to play.


